THE CLIENT

{The City Dog}
Doggie Daycare for the Urban Canine

THE BRIEF

The City Dog wanted to bring their upscale pet care concept to life from the ground up. The challenge? Launching a full-service brand in a competitive market—one that seamlessly combined doggie daycare, grooming, boarding, training, and boutique retail under one roof.

THE SOLUTION

Brand Creation & Visual Identity
Developed the business name, logo, and cohesive brand elements to reflect a modern, pet-friendly lifestyle brand.

Marketing Collateral
Produced signage, brochures, in-store materials, and custom treat packaging to ensure brand consistency at every touchpoint.

Digital Experience
Launched a mobile-responsive website and built a social media presence to engage local pet owners and drive traffic.

Retail Product Launch
Created a private-label line of dog treats, including branding, packaging design, and in-store merchandising.

Public Relations
Executed a grassroots PR campaign to generate community buzz and media coverage ahead of the grand opening.

Facility & Interior Design
Designed the entire customer and canine experience, from lobby to play areas, to support both function and aesthetic appeal.

THE RESULTS

• A strong, cohesive brand that stood out in the local
  pet care market.

• Successful grand opening with high community
  turnout and early media attention.

• Consistent customer engagement across in-person
  and digital touchpoints.

• A thriving boutique and services business built on strategy, creativity, and a love for dogs.