How Do Pet Parents Decide What to Buy for Their Pets?
How Do Pet Parents Decide What to Buy for Their Pets?
Being a pet parent today is both exciting and overwhelming. Walk into any pet store—or scroll through an online marketplace—and you’ll find aisles packed with toys, treats, food, grooming supplies, supplements, and more. With so many options, how do pet parents decide what to buy for their furry family members?
The decision-making process isn’t random. It’s a blend of research, emotion, and practicality. Here are some of the top factors that shape what pet parents put in their shopping carts:
Cutting Through the Noise: How Pet Businesses Can Stand Out with Marketing
Know Who You’re Talking To
Instead of trying to reach everyone, focus on the customers who are the best fit for your business. What do they care about? What problems are they trying to solve for their pets? When you speak directly to their needs, your message will rise above the generic noise.